Cart Triggers
Proactive engagement specifically for e-commerce cart scenarios.
Overview
Cart triggers help reduce cart abandonment and increase conversions:
Trigger: Cart value > $100 + exit intent
Action: "Wait! Get 10% off your order today"
Available Triggers
Cart Value Triggers
Above Threshold
Trigger when cart exceeds value:
Rule: Cart value > $50
Message: "You're close to free shipping! Add $10 more."
Below Threshold
Help increase cart value:
Rule: Cart value < $25
Message: "Check out our bundle deals!"
Cart Item Triggers
Specific Products
Trigger for certain items:
Rule: Cart contains "Premium Widget"
Message: "Great choice! Want to add the warranty?"
Category Match
Trigger by product category:
Rule: Cart contains "Electronics"
Message: "Don't forget protection plan!"
Cart State Triggers
Items Added
React to cart additions:
Rule: Item just added to cart
Action: Show upsell recommendation
Cart Idle
When cart is unchanged:
Rule: Cart unchanged for 3 minutes
Message: "Ready to checkout? Need any help?"
Abandonment Triggers
Exit Intent with Cart
Most important cart trigger:
Rule: Exit intent + cart has items
Message: "Wait! Complete your order and get free shipping"
Show: Discount code
Tab Switch
Detect distraction:
Rule: Tab switched + cart value > $100
Action: Show notification when they return
Shopify Integration
When connected to Shopify, additional data is available:
Available Data
| Field | Description |
|---|---|
cart.total | Cart value |
cart.items | Array of items |
cart.item_count | Number of items |
cart.currency | Currency code |
Checkout Stage
Track checkout progress:
Rule: Reached checkout + exit intent
Message: "Need help completing your order?"
Action: Offer support
Actions
Discount Actions
Show Discount Code
Action: Display discount code
Code: SAVE10
Expiry: 24 hours
Apply Automatic Discount
Action: Apply discount to cart
Discount: 10% off
Condition: First-time customer
Message Actions
Cart Summary
Show what's in cart:
"You have 3 items in your cart:
- Blue Widget ($29.99)
- Red Gadget ($19.99)
- Warranty ($9.99)
Total: $59.97"
Shipping Threshold
Encourage larger orders:
"Add $15 more for free shipping! 🚚"
[Browse Products]
Urgency Actions
Stock Warning
"Only 3 left in stock!"
Time-Limited Offer
"This offer expires in 23:45:30"
[Countdown timer]
Configuration
Create Cart Trigger
- Go to Settings → Widget → Proactive Engagement
- Click "Add Trigger" → "Cart Trigger"
- Set cart conditions
- Define actions
- Set frequency limits
Condition Builder
Combine conditions:
(cart_value > 50 AND cart_items >= 2)
AND (page = /checkout OR exit_intent = true)
AND visitor_type = new
Personalization
Customize based on context:
Message: "Hi {customer_name}, ready to check out?"
Fallback: "Hi there, ready to check out?"
Testing
Test Cart Scenarios
1. Add items to cart
2. Enable trigger preview mode
3. Simulate exit intent (move mouse to top)
4. Verify trigger fires correctly
A/B Testing
Test different approaches:
| Version A | Version B |
|---|---|
| 10% discount | Free shipping |
| Exit popup | Subtle message |
Analytics
Track cart trigger effectiveness:
| Metric | Description |
|---|---|
| Trigger Rate | % of visitors who see trigger |
| Engagement Rate | % who interact with trigger |
| Recovery Rate | % who complete purchase after trigger |
| Revenue Recovered | Estimated revenue saved |
Best Practices
Timing
- Don't interrupt immediately
- Wait for clear exit signals
- Respect "no thanks"
Offers
- Make offers genuine
- Don't train discount-seeking behavior
- Personalize when possible
Messaging
- Be helpful, not pushy
- Focus on value
- Keep it short
Testing
- Start with one trigger
- Measure carefully
- Iterate based on data
Examples
Free Shipping Nudge
Trigger: Cart $5-15 below free shipping threshold
Message: "Add ${remaining} for free shipping! 🚚"
Show: Quick add suggestions under $20
Exit Recovery
Trigger: Exit intent + cart > $0
Delay: Immediate
Message: "Before you go... complete your order and get 10% off!"
Code: EXIT10
Frequency: Once per visitor (30 days)
High-Value Cart
Trigger: Cart > $200 + 3+ items
Message: "VIP alert! You qualify for priority shipping."
Action: Apply priority shipping free